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The Business of Cord Blood Banking


There are no different in the nascent business of Malaysian Cord blood bank. CyroCord Sdn. Bhd is hoping to get a head start. The company is hoping to get more people signing up to store their infants’ cord blood through a strategic publicity campaign in the media. Furthermore, they want to building awareness among middle and upper classes. CyroCord is looking at hefty start-up cost because it has research and development arm for stem cell. However, there are private blood banks that do not have equivalent of their own dedicated deposit boxes. Other logical candidates may want to foray into private cord blood banks include existing storage providers such Gribbles.




Task A : Individual presentation (2 minutes)

Situation
The Cord Blood Banking is really important nowadays. Which classes should have awareness about this.

Candidate A : In your opinion, lower class should have awareness. Elaborate on this.

Candidate B : In your opinion, middle class should have awareness. Elaborate on this.

Candidate C : In your opinion, upper class should have awareness. Elaborate on this.


Task B : Group Interaction (10 minutes)

The Cord Blood Banking is really important nowadays. Which classes should have awareness about this.

Task B : Discuss which one of the following benefits us the most:

(i) Lower class should have awareness (iii) upper class should have awareness

(ii) Middle class should have awareness








Task A: Individual Presentation (2 minutes)

Situation

Public should be awareness with Cord blood banking. In what way do you think to realize them?

Candidate A : In your opinion, publicity in media is strategic way. Elaborate on this.

Candidate B : In your opinion, make campaign is the strategic way. Elaborate on this.

Candidate C : In your opinion, make a forum is the strategic way. Elaborate on this.

Candidate D : In your opinion, make a road tour is the strategic way. Elaborate on this.


Task B : Group Interaction (10 minutes)

Public should be awareness with Cord blood banking. In what way do you think to realize them?

(i) Publicity in media is strategic way.

(ii) Make campaign is the strategic way.

(iii): make a forum is the strategic way.

(iv): make a road tour is the strategic way.
















Task A : Individual Presentation (2 minutes)

Situation:

People are not very awareness about Cord Blood Banking. In what way do you think that influenced them?


Candidate A : In your opinion, peoples are very busy with their work. Elaborate on this.

Candidate B : In your opinion, peoples are scared to have cord blood banking. Elaborate on this.

Candidate C : In your opinion, peoples did not know the awareness about cord blood banking. Elaborate on this.

Candidate D : In your opinion, peoples could not find the places for cord blood banking. Elaborate on this.



Task B : Group Interaction (10 minutes)

Situation:

People are not very awareness about Cord Blood Banking. In what way do you think that influenced them?


(i) : peoples are very busy with their work.

(ii) : peoples are scared to have cord blood banking.

(iii): peoples did not know the awareness about cord blood banking.

(iv) :peoples could not find the places for cord blood banking.








5 words :





Nascent : Growing or maturing

Foray : search into

Hefty : large amount or heavy

Lid : Top or cover

Imperative : vital and very important